ERA is recognised for having the best trained professionals in the business. That’s because our training programmes have always been the most comprehensive available.
We offer complete, step by step training for both member brokers and sales associates. The goal is to help everyone in our family work more efficiently, more professionally, and smarter too. Training maintains our competitive advantage, and keeps our flag flying high. Maintaining the very highest level of professional training is not only good for us, for our member brokers, our sales associates, and our customers – it is constantly setting new and higher standards for the entire real estate industry.
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Management Training |
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For member brokers, we provide a management programme called ERA MBA (Management By Activity). The ERA MBA is a comprehensive real estate management course which trains ERA member brokers, and managers, to improve their management skills in all areas within a real estate company environment.
Management training ensures the ability to develop a comprehensive business plan. ERA MBA is designed to assist ERA Management. It empowers people to deal effectively with day to day decisions, to maximise profitability and to monitor performance in every aspect of the business. This course is invaluable in the realty environment, as well managed businesses are the key to success.
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Sales Associate Training |
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Our sales associates receive the highest standard of real estate training in the business today. ERA Professional Impact is a curriculum that covers the varied aspects of a professional real estate experience.
ERA sales associates study local and international market conditions and trends, as well as being exposed to related real estate law and finance. Thus providing every customer with the security, trust and confidence needed when buying or selling a property.
Career path training is vital to the success of every sales associate, and new methods of implementing effective training are constantly being investigated:
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ERA START-UP |
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ERA Start-up is a comprehensive two day introduction to the real estate industry. It is ERA policy that all new agents to the industry and ERA attend the Start-up course immediately after joining, as it provides a wealth of practical wisdom and information for people starting out in the business. It also lays the foundation for understanding ERA International, and how the local structure fits.
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ERA ACCELERATION |
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This dynamic course teaches Marketing, Selling, Negotiating, Closing, Presentation skills, ERA products and services, and much more.
The ERA ACCELERATION course uses interactive video and print material to simulate as closely as possible, the necessary skills and practices required of an ERA sales associate in the marketplace.
A pro-active course that will empower sales associates with confidence, skills, knowledge, creative energy and professional integrity. Career advancement is integral to the continued success of ERA.
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ERA TOP GUN ACADEMY |
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Sales associates who have graduated from the ERA ACCELERATION course, must submit an application which proves a minimum of 12 sales, or a sales volume specified for the 12 months prior to the course. The prestigious course teaches sales associates advanced techniques in the areas of prospecting, presentations and skill development.
The main focus of the ERA top GUN ACADEMY is to promote a better understanding of what it takes to be a top producing sales associate.
Each session of the Academy has a mission, and must be accomplished by the next session. If this mission is not accomplished, the sales associate receives an error. Four errors will cause the sales associate to be dismissed from the Academy.
In order to graduate, a sales associate must obtain 4 or more targets during the course. Graduates that achieve 8 or more targets receive wings, and membership to the elite ERA top TEAM.
As the cherry on top, sales associates who achieve the highest level will be recognised and respected by their peers, as examples of the finest real estate professionals in the world.
This course ensures the skills to dramatically increase listings and sales, with an increase in production in excess of 300%.
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ERA 7 HABITS OF HIGHLY EFFECTIVE BROKERS AND SALES ASSOCIATES |
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The spirit of ERA is an intangible asset. An asset rooted in the character, the personality, and the personal potential of every individual in the organisation.
This course offers sales associates, managers and office staff who wish to unlock their own potential a golden opportunity to re-invent their self worth, self esteem and ability to touch the lives of all people through focussed life choices.
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